{"product_id":"preisgestaltung-in-der-praxis","title":"Pricing in Practice","description":"\u003cdiv style=\"font-family: Arial, Helvetica, sans-serif; color: #2f2f2f; line-height: 1.7; max-width: 900px; margin: 0 auto;\"\u003e\u003c!-- Hero Box --\u003e\n\u003cdiv style=\"background: linear-gradient(135deg, #f7eee8, #eef6f4); padding: 32px 26px; border-radius: 22px; margin-bottom: 32px; border: 1px solid #eadbd2;\"\u003e\n\u003cp style=\"font-size: 14px; letter-spacing: 1px; text-transform: uppercase; color: #8a6f63; margin: 0 0 10px 0; font-weight: bold;\"\u003eOnline course for practice owners\u003c\/p\u003e\n\u003ch1 style=\"font-size: 34px; line-height: 1.2; color: #2f5f58; margin: 0 0 18px 0;\"\u003ePricing in Practice (Language – German)\u003c\/h1\u003e\n\u003ch2 style=\"font-size: 24px; line-height: 1.35; color: #3f3f3f; margin: 0 0 20px 0; font-weight: bold;\"\u003eFinally calculate prices that your practice can truly live on.\u003c\/h2\u003e\n\u003cp style=\"font-size: 18px; margin: 0 0 22px 0;\"\u003eYou work a lot, give your best every day, and yet often less is left over than there should be?\u003c\/p\u003e\n\u003cdiv style=\"background: #ffffff; padding: 20px; border-radius: 16px; border-left: 6px solid #8fb9b0;\"\u003e\n\u003cp style=\"font-size: 18px; margin: 0; font-weight: bold; color: #2f5f58;\"\u003eThen this course is exactly for you.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; margin: 8px 0 0 0;\"\u003eYou will learn step-by-step how to no longer estimate your prices, but calculate them on a sound basis.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Problem Section --\u003e\n\u003cdiv style=\"margin-bottom: 34px;\"\u003e\n\u003ch2 style=\"font-size: 28px; color: #2f5f58; margin-bottom: 16px;\"\u003eWhy your prices should not be based on gut feeling\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px;\"\u003eMany podiatrists and practice owners set their prices based on feeling. They orient themselves to colleagues, are afraid of being \"too expensive,\" or only include materials and treatment time.\u003c\/p\u003e\n\u003cp style=\"font-size: 17px;\"\u003eBut this is precisely how prices are created that don't really fit your practice.\u003c\/p\u003e\n\u003cp style=\"font-size: 18px; font-weight: bold; color: #8a4f42;\"\u003eThe problem: You work a lot, but your practice isn't earning what it should be.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Solution Box --\u003e\n\u003cdiv style=\"background: #f9f4ef; padding: 28px 24px; border-radius: 20px; margin-bottom: 34px; border: 1px solid #eadbd2;\"\u003e\n\u003ch2 style=\"font-size: 26px; color: #2f5f58; margin-top: 0;\"\u003eWhat this course will change for you\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px;\"\u003eThis course will help you calculate your prices \u003cstrong\u003eclearly, understandably, and economically soundly\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp style=\"font-size: 18px; font-weight: bold; color: #3f3f3f;\"\u003eNot guessed.\u003cbr\u003eNot estimated.\u003cbr\u003eNot based on the motto: \"What are others charging?\"\u003c\/p\u003e\n\u003cp style=\"font-size: 17px;\"\u003eBut suited to \u003cstrong\u003eyour practice, your costs, your working hours, and your profit goal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Target Group --\u003e\n\u003cdiv style=\"margin-bottom: 34px;\"\u003e\n\u003ch2 style=\"font-size: 28px; color: #2f5f58; margin-bottom: 16px;\"\u003eWho is this course for?\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px; margin-bottom: 14px;\"\u003eThis course is ideal for you if you:\u003c\/p\u003e\n\u003cul style=\"font-size: 17px; padding-left: 22px; margin-top: 0;\"\u003e\n\u003cli\u003erun a podiatry practice or foot care practice\u003c\/li\u003e\n\u003cli\u003ehave previously set your prices more by feeling\u003c\/li\u003e\n\u003cli\u003eare unsure whether your prices truly cover costs\u003c\/li\u003e\n\u003cli\u003ewant to correctly account for your working hours, cancellations, and costs\u003c\/li\u003e\n\u003cli\u003ewant to confidently calculate treatments, add-ons, or orthotics\u003c\/li\u003e\n\u003cli\u003ewant to represent your prices more confidently\u003c\/li\u003e\n\u003cli\u003efeel like: \"I work a lot, but too little is left over\"\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- Learning Outcomes --\u003e\n\u003cdiv style=\"background: #eef6f4; padding: 28px 24px; border-radius: 20px; margin-bottom: 34px;\"\u003e\n\u003ch2 style=\"font-size: 28px; color: #2f5f58; margin-top: 0;\"\u003eWhat you will learn in this course\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px;\"\u003eIn the course \u003cstrong\u003e\"Pricing in Practice,\"\u003c\/strong\u003e you will go through your own price calculation step-by-step.\u003c\/p\u003e\n\u003cul style=\"font-size: 17px; padding-left: 22px;\"\u003e\n\u003cli\u003eWhat numbers you need for a realistic calculation\u003c\/li\u003e\n\u003cli\u003eHow to account for working hours, cancellation rates, and utilization\u003c\/li\u003e\n\u003cli\u003eWhy your own entrepreneurial salary must be included\u003c\/li\u003e\n\u003cli\u003eHow to correctly categorize fixed and variable costs\u003c\/li\u003e\n\u003cli\u003eHow to calculate your base price\u003c\/li\u003e\n\u003cli\u003eHow markups and profit are incorporated into your prices\u003c\/li\u003e\n\u003cli\u003eHow to calculate add-on therapies and orthotics\u003c\/li\u003e\n\u003cli\u003eWhat you should consider regarding health insurance and legal requirements\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- Result Section --\u003e\n\u003cdiv style=\"margin-bottom: 34px;\"\u003e\n\u003ch2 style=\"font-size: 28px; color: #2f5f58; margin-bottom: 16px;\"\u003eYour results after the course\u003c\/h2\u003e\n\u003cdiv style=\"display: grid; gap: 14px;\"\u003e\n\u003cdiv style=\"background: #ffffff; border: 1px solid #e5ddd7; border-radius: 14px; padding: 18px;\"\u003e\u003cstrong style=\"color: #2f5f58;\"\u003e✓ You know what your treatment truly needs to cost.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; border: 1px solid #e5ddd7; border-radius: 14px; padding: 18px;\"\u003e\u003cstrong style=\"color: #2f5f58;\"\u003e✓ You understand why this price is necessary.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; border: 1px solid #e5ddd7; border-radius: 14px; padding: 18px;\"\u003e\u003cstrong style=\"color: #2f5f58;\"\u003e✓ You can clearly calculate your prices and better justify them.\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; border: 1px solid #e5ddd7; border-radius: 14px; padding: 18px;\"\u003e\u003cstrong style=\"color: #2f5f58;\"\u003e✓ You gain security for your practice decisions.\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 17px; margin-top: 22px;\"\u003eThis gives you clarity, removes uncertainty, and helps you establish your practice more economically stable.\u003c\/p\u003e\n\u003cp style=\"font-size: 18px; font-weight: bold; color: #8a4f42;\"\u003eBecause good work should not only be done. It must also be paid for in such a way that your practice can remain viable in the long term.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Modules --\u003e\n\u003cdiv style=\"background: #f7eee8; padding: 28px 24px; border-radius: 20px; margin-bottom: 34px;\"\u003e\n\u003ch2 style=\"font-size: 28px; color: #2f5f58; margin-top: 0;\"\u003eCourse Content\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px;\"\u003eThe course consists of \u003cstrong\u003e9 practical modules\u003c\/strong\u003e that guide you step-by-step through your price calculation.\u003c\/p\u003e\n\u003cdiv style=\"display: grid; gap: 12px; margin-top: 18px;\"\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 1:\u003c\/strong\u003e Overview and what you need\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 2:\u003c\/strong\u003e Working hours, cancellation rate, and utilization rate\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 3:\u003c\/strong\u003e Employee wages, productive working hours, and entrepreneurial salary\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 4:\u003c\/strong\u003e Fixed costs and variable costs\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 5:\u003c\/strong\u003e Calculation of base price, markup, and profit\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 6:\u003c\/strong\u003e Calculating pricing models, add-on therapies, and orthotics\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 7:\u003c\/strong\u003e Health Insurance\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 8:\u003c\/strong\u003e Legal requirements\u003c\/div\u003e\n\u003cdiv style=\"background: #ffffff; padding: 16px; border-radius: 14px;\"\u003e\u003cstrong\u003eModule 9:\u003c\/strong\u003e Conclusion and Implementation\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- Why Important --\u003e\n\u003cdiv style=\"margin-bottom: 34px;\"\u003e\n\u003ch2 style=\"font-size: 28px; color: #2f5f58; margin-bottom: 16px;\"\u003eWhy this course is important\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px;\"\u003eA price that is too low often doesn't become apparent immediately. It shows up later:\u003c\/p\u003e\n\u003cul style=\"font-size: 17px; padding-left: 22px;\"\u003e\n\u003cli\u003ewhen you are constantly working but can hardly build up any reserves\u003c\/li\u003e\n\u003cli\u003ewhen price increases give you a headache\u003c\/li\u003e\n\u003cli\u003ewhen you have many patients but remain under economic pressure\u003c\/li\u003e\n\u003cli\u003ewhen you feel that your work is not being adequately compensated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size: 17px;\"\u003eThis is exactly where this course comes in. It helps you to view your prices not emotionally, but objectively and comprehensibly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Expert Box --\u003e\n\u003cdiv style=\"background: #ffffff; border: 2px solid #8fb9b0; padding: 26px 24px; border-radius: 20px; margin-bottom: 34px;\"\u003e\n\u003ch2 style=\"font-size: 26px; color: #2f5f58; margin-top: 0;\"\u003eWhy I created this course\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px;\"\u003eI'm Andrea, a podiatrist with my own practice. I know how difficult it can be to set prices without feeling uncertain or even bad about it.\u003c\/p\u003e\n\u003cp style=\"font-size: 17px;\"\u003eThat's why I created this course: So you don't set your prices based on gut feeling, but with numbers, clarity, and confidence.\u003c\/p\u003e\n\u003cp style=\"font-size: 18px; font-weight: bold; color: #8a4f42;\"\u003eYour work has value. And that value should also be reflected in your prices.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Price Box --\u003e\n\u003cdiv style=\"background: linear-gradient(135deg, #2f5f58, #8fb9b0); color: #ffffff; padding: 32px 26px; border-radius: 22px; margin-bottom: 34px; text-align: center;\"\u003e\n\u003ch2 style=\"font-size: 30px; color: #ffffff; margin: 0 0 14px 0;\"\u003eInvestment in your practice's security\u003c\/h2\u003e\n\u003cp style=\"font-size: 18px; margin: 0 0 14px 0;\"\u003eThe course costs:\u003c\/p\u003e\n\u003cp style=\"font-size: 42px; font-weight: bold; margin: 0 0 14px 0;\"\u003e€99.90\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; margin: 0 0 20px 0;\"\u003eincl. VAT.\u003c\/p\u003e\n\u003cp style=\"font-size: 17px; margin: 0;\"\u003eAn incorrectly calculated treatment can cost you significantly more in the long run. This course helps you to finally calculate your prices with clarity and confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- Final CTA --\u003e\n\u003cdiv style=\"background: #f9f4ef; padding: 30px 24px; border-radius: 20px; text-align: center; margin-bottom: 20px; border: 1px solid #eadbd2;\"\u003e\n\u003ch2 style=\"font-size: 30px; color: #2f5f58; margin-top: 0;\"\u003eStart calculating your prices now\u003c\/h2\u003e\n\u003cp style=\"font-size: 18px; margin-bottom: 18px;\"\u003eStop estimating your prices. Start calculating them.\u003c\/p\u003e\n\u003cp style=\"font-size: 20px; font-weight: bold; color: #8a4f42; margin-bottom: 20px;\"\u003eGet the \"Pricing in Practice\" course now and find out what price your practice really needs.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp style=\"font-size: 15px; color: #666666; margin-top: 18px;\"\u003eAfter purchase, you will receive lifetime access to the course and can complete the modules at your own pace.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Podologie und mehr","offers":[{"title":"Default Title","offer_id":53463039574354,"sku":null,"price":99.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1075\/1062\/8690\/files\/ChatGPTImage11.Juni2026_08_47_18.png?v=1781160472","url":"https:\/\/podologie-und-mehr.com\/en\/products\/preisgestaltung-in-der-praxis","provider":"Podologie und mehr","version":"1.0","type":"link"}